The c2w Blog

If you’ve not played this contest yet, then go PLAY it Right Away!

The Xtra Premium video contest has taken the site by storm on the website. It’s already the most played contest on our site! Built around the baseline of the brand Xtra Pickup and shot on location at an IOC petrol pump, the contest begins with a car rolling in, which has a rather attractive girl attendant. The car stops and as soon as the driver puts his head out the window to say something, a text box appears.



The user must now key in his/her original pickup line in this text box. The objective of the entire activity is to come up with the best & most original pickup line possible. In true web 2.0 style, the contest allows consumers to view top rated pick up lines and rate and comment on the contest.

Play it Now!

Prizes:

• 2 80 GB Video iPods
• 3 Nokia E62 Phones
• 4 Swatch Chronograph Watches
• 4 Nikon L11 Cameras